What's Hot | News | August 2008

News, 11th August 2008


News digest

Compiled by Clive Goldthorp

1) SAIC Motor/MG and Roewe

Mike Whitby: SAIC and Nanjing will not let Birmingham down
Birmingham Post 1st August, 2008

As full-scale production of the MG TF begins, council leader Mike Whitby remembers the dark days of MG Rover's collapse in 2005 and the work that was done to try to secure a future for automotive manufacturing in Longbridge.

For me – and I am sure many thousands of people in Birmingham – MG Rover's dramatic collapse on April 7th 2005 was a defining moment.

That evening I was dining with business colleagues at Simpson’s Restaurant, and by 10pm was winding down and looking forward to a good night’s rest (as it turned out, it would be weeks before I would get to have this). We were interrupted, however, by the council’s Director of Planning & Regeneration, Clive Dutton, who had only joined us a few weeks earlier.

Unable to reach me on the phone he had tracked me down to deliver an urgent message. On the crowded restaurant floor he could say no more than there was breaking news concerning Longbridge and that we needed to discuss this somewhere privately. The owner kindly directed us to the only private space they had available – one of their empty guest bedrooms upstairs.

It’s strange how humour finds its way into even the darkest moments, and stepping into the room I remember saying “before we begin Clive I want you to know – this will be the first and last time we share a bedroom together!” The joke, however, was short-lived as Clive quickly explained that the then Trade Secretary, Patricia Hewitt, had just announced MG Rover’s appointment of administrators. From those few words I was left stunned.

I had been watching MG Rover’s plight with close concern for months. I knew only too well the significant amount of money they were losing and that they needed equally substantial investment for their next model range. I understood also that its future might well depend on the outcome of talks in China about a mooted joint venture with Shanghai Automotive Industry Corporation (SAIC) but, like everyone, still expected a positive announcement.

Certainly I did not foresee such an abrupt and complete collapse, and hearing that more than 6,000 skilled jobs, in the industrial heart of our city, were seemingly lost was heartbreaking. A few seconds passed in stunned silence as I grappled with the reality that MG Rover, a British symbol, was gone. Then we launched into action.

I knew there would be global interest in what happened next. Rover was much more than a car company. It was the national face of our proud manufacturing heritage, and an international symbol of our economy. It was vital that we made an immediate commitment to the workers, and their families. I rushed with Clive to the BBC’s Birmingham offices in the Mailbox, which were closed, but banging on the doors we alerted the security guard who let us in.

Nick Owen, the news presenter, had earlier finished the evening bulletin and with him we received further confirmation that this was happening, watching the story scroll past from Reuters. I gave an immediate interview for radio and the next day’s television, firmly supporting everyone affected by this tragedy. Not wanting to lose any momentum, we then raced to Longbridge with a BBC film crew and reporter, Robin Punt.

The plant was silent inside, but outside there was a swell of workers and their families, hoping against hope that a show of their shock and frustration might reverse this tragedy. Hearing their views, and feeling their pain, was a profoundly moving experience and I personally gave them Birmingham City Council’s support before going back to head up discussions on delivering relief and tackling this crisis.

We moved swiftly and the following morning started to roll out our programme of tangible support; pledging a £10 million package of aid for Rover employees and communities affected across the city. Within 24 hours we had established a telephone helpline for the workers and their families, offering around the clock support and advice. By Saturday we had organised a day-long event at Cofton Park, next to the site. There was a social element to this event but more important was the presence of staff from the Citizens Advice Bureau; the social services department; emergency services; employment advisers; and many others offering practical assistance to Rover workers and their families.

And on the Sunday I sent an open letter to the then Prime Minister, Tony Blair, (which was published on the front page of the Post with the headline "Save our City") demanding that Central Government recognised the scale of this event, the consequences for our city region, and the level of support which was needed to manage it. Because this threatened the foundations of our local economy, interventions would have to be of a scale capable of delivering growth and replacing Longbridge’s prosperity, and my demands included funding for New Street Station and Birmingham Airport, and massive investment in south west Birmingham.

In just three busy days, therefore, we had begun to try and ease some of the immediate suffering by leveraging in massive financial support from the council, and had started to build on a crisis with a long-term strategic vision. This was a genuine disaster for Birmingham. The likely loss of 6,000 jobs, the ending of motor production at Longbridge after 100 years and the knock-on across Rover’s supply chain throughout the region would be devastating. So we were operating on full disaster-relief mode and had to commit all our resources to reducing the impact.

Hard work, of course, continued across the spectrum for a long time after those first few days. At the regional level, a Rover Task Force was established, with Advantage West Midlands, the Engineering Employers Federation, the Learning & Skills Council and the unions working together to create new employment opportunities. At the national level, we continued to pressure the government for financial support and I travelled to Downing Street and met Tony Blair on several occasions.

At the global level, it was equally important that we continued to support the interest in Rover from both SAIC, and its rival auto-maker, Nanjing Automobile Corporation (NAC). The complex story of how their initial interest ultimately led to today’s momentous news has been well-documented. For me though, the journey of the last three years has been an intensely personal experience.

I knew on the first occasion I met NAC’s directors, in the summer of 2005, that they were decent people, who would honour their commitments. There was a good deal of scepticism about their intentions, but only from those with their own personal and political agendas, who were relying on whispers, gossip and rumour. Good leadership is about meeting people face-to-face and being able to judge their character, and I knew we could trust NAC.

Unfortunately, the government agencies did not, and they wouldn’t even give them the time of day. But we did. We treated them with the respect they deserved and extended them all the warmth and friendship of Birmingham because we knew how important their plans would be to the future of our city. When NAC invested £53 million to acquire MG Rover’s assets from the administrators, I was impressed by the open way they conducted their negotiations.

I spend a great deal of time trying to persuade overseas firms to come to Birmingham and, to be honest, the first thing most ask is how much financial support they can get from central government, from us, and from other public sector agencies. As a businessman myself, I don’t blame anyone for trying to get the best deal possible but it was such a refreshing contrast to meet NAC. They knew Rover’s history, understood the strength of the MG Rover brand, and were very eager to come to Longbridge. Asking for grants simply was not on their agenda.

Nothing could happen swiftly, largely because of the need to educate NAC about UK business practices. It was a constant frustration to hear critics complaining, as if it was simply a matter of someone driving up to Q-Gate at Longbridge, walking inside and setting up production lines. This was NAC’s first venture outside China and the business world over here was a completely new experience for them.

They didn’t understand the planning regime, had never encountered a challenging media and had no concept of the public sector in the UK. However, from the very beginning our relationship was excellent and I went to great lengths to strengthen it with a whole raft of high-profile activities. Perhaps most significant of these were the two delegations I lead to Nanjing in 2006 and 2007.

On the first day of the first of these visits we met the city’s mayor, the president of NAC and the Party Secretary of the Chinese government in Nanjing. It was very clear that even from 5,000 miles away, China’s political leaders had an acute interest in the Longbridge project. The social and economic parallels between Birmingham and the city of Nanjing were equally evident.

They were the major population centre in their province in the Yangtze River Delta – one of the most dynamic economic regions in China. They had a long history of industrial production and had been forced to re-invent themselves as a modern business centre after tough economic times during the late 1960s and 70s. Nanjing also had a fast-expanding international airport and was very eager to position itself on the global stage.It almost felt as if we were in another Birmingham …albeit one five times larger than our own.

On our second visit, we toured NAC’s new manufacturing plant and were impressed by their extraordinary ability to deliver what they said, on time and to budget. I knew that boded well for their plans to restart MG production at Longbridge and when SAIC acquired NAC it was refreshing to witness their equally solid commitment. The sniping from some observers about perceived delays was probably inevitable but it was certainly frustrating for me, particularly having the benefit of seeing the bigger picture.

Sensitive international business negotiations can never be conducted in public, so we kept our counsel, always confident of a positive outcome. Whilst these delegations grabbed headlines, much more work went on in the background. We were literally creating a new vision for Birmingham, with investment into Longbridge as a shining example of the quality of international investment we could attract.

In order to make this a success it was essential I developed strong personal relationships as foundations for economic growth, and for three years have worked tirelessly to make this happen. There have been a continuous stream of delegates from China. I have had numerous meetings with the top executives of SAIC and NAC, have met with senior Chinese politicians - local and national - and have become a firm friend with the Chinese Ambassador to the UK, Madam Fu Ying. Rover’s collapse, therefore, was the catalyst for new and dynamic links between ourselves and China, at the widest corporate and political level.

This has happened to the extent that in October 2006 Birmingham hosted the state visit of Mr Jia Qinglin, Chairman of the China Peoples Political Consultative Conference and the fourth most powerful person in China. This was the very first visit to Birmingham at this level since the G8 summit in 1998, and remains an almost unprecedented move for a Chinese political leader to go anywhere other than London. Mr Jia even elected to visit me before going to see Tony Blair!

We created a sophisticated sister-city relationship with Guangzhou in 2006, signed a Memorandum of Understanding with Nanjing in 2007 and formed the Birmingham-China Business Forum, which underlined our commitment to stimulating two-way trading links. That venture alone has now been backed by 40 companies and organisations based in Birmingham, and in November I am taking a trade mission to China to underpin the progress made by our combined efforts. I have also created a dedicated China desk at the council, headed by international officer Kelly Wu, to enrich relationships between Birmingham’s business community and the world’s fastest-growing economy.

Kelly also proved invaluable during the negotiations with NAC and SAIC, and continues to make an exceptional contribution to our China strategy. Indeed, more than just a catalyst for relations with China this has underlined my vision for Birmingham – as a Global City with a Local Heart – demonstrating the importance we place on the individuals in our communities, whilst proving we can operate independently at the very top of the global stage. The collapse of Rover was, therefore, a seismic event which changed the lives of thousands of our citizens and the future of our city.

It caused immense pain and suffering, which people still feel acutely today, and I am under no illusion that today’s announcement makes everything immediately alright again. However, with courage, determination and vision we were able to find a silver-lining in what could have just been a catastrophic blow and, unintentionally, the biggest single blow to our economy for decades became the catalyst for our links with China, and helped drive a new vision for Birmingham. The announcement of resumption of car production at Longbridge is, therefore, an excellent piece of news – one which we will all hopefully remember – and combined with Tata’s recent acquisition of Jaguar and Land Rover and the Russian investment in LDV, perhaps this hints towards a renaissance of the automotive industry in the West Midlands.

Either way, I welcome today’s news and, as someone who has been on this long journey from the beginning, recognise its significance. There is still a long way to go and a lot more to be done in Longbridge and Birmingham but this is a landmark well worth celebrating. To borrow a phrase from Winston Churchill, someone I have admired greatly, “this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning”.

My best wishes go to SAIC and NAC MG UK Ltd. I know that they will not let Birmingham down.


Burden accuses Whitby of egomania over Longbridge claims
Paul Dale, Public Affairs Editor, Birmingham Post 4th August, 2008

Birmingham MP Richard Burden has launched an extraordinary attack on city council leader Mike Whitby, accusing him of hijacking the resumption of car production at Longbridge in a personal glory-trip. Mr Burden described an an article by Coun Whitby in the Birmingham Post, in which he appeared to take personal credit for getting the track rolling again, as a “triumph of ego over memory”.

He said the many people involved in a rescue attempt after MG Rover went out of business in 2005 “would not recognise Mike’s claim to have been the personal inspiration behind pretty well everything that was achieved in the hours, days and weeks which followed the collapse of the company”. In his article, Coun Whitby (Con Harborne) described how he took charge in the immediate aftermath of the crisis – which saw 6,000 jobs disappear – and personally encouraged Chinese firm NAC to invest in Longbridge and start producing MG sports cars again.

Production began on the first of a limited edition of models last week. But Mr Burden (Lab Northfield) said many organisations and individuals were involved in a joint effort to secure the future of the car plant. He added: “No politician should claim personal credit for the actions of so many people.” Mr Burden also accused Coun Whitby of organising “premature media launches” of NAC’s plans in order to produce photo opportunities for himself. He added: “Encouraging NAC to over-hype things in the early stages did not make their task any easier.”


Longbridge revival has seen hard work from many people
Birmingham Post 4th August, 2008

After Birmingham City Council leader Mike Whitby outlined his role in the aftermath of the collapse of MG Rover, Longbridge MP Richard Burden gives his version of events.

Mike Whitby's article on Longbridge appears to be a triumph of ego over memory. As leader of Birmingham City Council, he did indeed make a contribution to the way the West Midlands' responded to the collapse of MG Rover in 2005, just as I hope I made a contribution as the MP for the area.

However, many people who were involved will not recognise Mike’s claim to have been the personal inspiration behind pretty well everything that was achieved in the hours, days and weeks which followed the collapse of the company. The truth is that a lot of different individuals and organisations provided the emergency assistance that was given to MG Rover workers and their families at the time. The list included statutory bodies like Advantage West Midlands and the Learning and Skills Council. It included the private sector – from Birmingham Chamber of Commerce and Industry, Industry Forum and the Engineering Employers Federation to individual companies.

It included government ministers from the Prime Minister downwards and the staff of their departments. It included the trade unions at national, regional and local levels. And it included people from the local community; people who came to the fore because of what they did in practice rather than because they held any official position.

And, of course, there were the local authorities involved – and particularly Birmingham City Council. The extra hours which neighbourhood staff put in with others to establish emergency advice mechanisms deserves at least as much mention as do the efforts of the council leadership. No politician should claim personal credit for the actions of so many people. Mike also over-eggs his pudding when it comes to the story of China’s investment in Longbridge. He deserves the praise he gives himself for the way in which the City Council has fostered relations between Birmingham and China and for the supportive attitude he has personally shown to both Nanjing Automobile Corporation (NAC) and Shanghai Automotive Industry Corporation (SAIC). But he does his case no credit by simultaneously denying or decrying the efforts of others in this area.

We should remember that the most effective encouragement we can give to Chinese investment and partnership with our region is not necessarily that which is most loudly publicised. Everyone should welcome the announcement that production of MG sports cars is once again underway at Longbridge. But NAC/SAIC were also wise to make the announcement in understated tones. The City Council’s previous encouragement of a series of overblown, but premature, media launches of NAC’s plans for Longbridge over the last two years may have produced photo opportunities for council leaders, but did little in practice to build confidence in the industry or the market when they were inevitably followed by further delays. These delays should not have adversely reflected on the Chinese company’s commitment.

It is a huge challenge to produce a car for the first time in a foreign country and for an unfamiliar market. Encouraging NAC to over-hype things in the early stages did not make its task any easier. To recognise the real potential of what NAC/SAIC can bring to Longbridge we need to keep a sense of perspective on what is happening here. Last week’s announcement is not the return of mass car production or anything like it. As Professor David Bailey of Birmingham Business School has said in The Birmingham Post, this is small-scale production of niche sports cars. There is nothing wrong with that and the business can indeed expand in the coming years.

However, the significance of NAC/SAIC investment to jobs in Longbridge and the wider West Midlands should not be equated with the number of cars which roll of the production line. Far more relevant will be the extent to which we can encourage the Chinese to expand at Longbridge the research and development base which SAIC already has in the Midlands and how we can develop further investment and job opportunities from it.

Our region already has world class skills in performance engineering. Our universities and specialist firms can provide the innovative automotive environmental technologies which China needs to tackle its own pollution problems. In doing so Longbridge can help our region reinvent itself as a global leader in environmental engineering and create quality jobs for the future. That is why the dialogue which has already begun between Midland and Chinese Universities should be nurtured.

At Longbridge itself, this means remembering that the NAC/SAIC operation takes up only part of the former MG Rover site and that the redevelopment of the whole site can contribute to this process. The planned relocation of Bournville College to Longbridge could be a great start. By building on existing co-operation between schools and colleges in the area we can also stimulate the skills and ambition that local young people now at school will need to achieve their potential in the job markets of the future.

We should ensure that new buildings at Longbridge should be exemplars of new environmentally sensitive ways of living and working. The public transport links within the Longbridge area should promote that vision. It is difficult to find anybody who disagrees with this vision for Longbridge. But the theory is rarely matched by practical action by the agencies that can make a difference.

For example, both the City Council and Centro regularly claim to support the creation of a new rail station and a state-of-the-art transport interchange at Longbridge. But the project is less than prominent in their list of priorities for securing public transport investment in the region. The result could be that the Longbridge public transport vision ends up being little more than a park and ride scheme with a few more bus stops.

Longbridge is the biggest redevelopment project in our region. But, compared to other regeneration schemes such as the Big City Plan for Birmingham city centre, insufficient effort has so far been put in to securing the national or international profile that Longbridge deserves. For example, a few months ago, Longbridge was chosen as the venue to launch a new economic strategy for the entire West Midlands.

The Minister for the West Midlands was present, as were key public and private sector partners from across the region. It was a great opportunity to showcase the potential of Longbridge. Other local authorities were represented, but senior figures from Birmingham’s own City Council were thin on the ground. All too often, the City Council’s leaders seem to lose interest when they don’t think they are going to be the centre of attention.

Whatever the reasons, it has to change. In a couple of months, the joint Birmingham/Bromsgrove Planning framework for Longbridge will be the subject of a statutory Pubic Inquiry. That framework embodies much of the vision outlined above, but it will not implement itself. On the ground, St Modwen, the site developers, have already spent millions in clearing and restoring the site for redevelopment. But the real test will be what happens from now on.

And as we rise to this challenge, we should make sure that local people also benefit from the fruits of the redevelopment. The financial proceeds from planning gain at Longbridge should not only go into the City Council’s coffers to fund their own – no doubt worthwhile – priority projects for the area. For the last three years, the community of south west Birmingham has lived with the consequences of the collapse of MG Rover. They deserve a direct stake in the future of Longbridge.


2) Jaguar and Land Rover

Tata gives Jaguar Land Rover the freedom to cruise
John Griffiths, Financial Times 4th August, 2008

Ratan Tata, the 71-year-old Indian industrial patriarch whose Tata group now owns Jaguar and Land Rover, had personal experience of the importance of Jaguar's "heritage" during a visit to the British company in mid-July. He mentioned that, more than half a century ago, his father had bought one of Jaguar's best-loved early cars, an XK120. This casual remark caused the gears to grind in the Jaguar Daimler Heritage Trust archives. Later Mr Tata - whose enthusiasm for cars extends well beyond Tata Automotive's balance sheet - was presented with his father's order number from within the brown-leaved ledgers.

The link is a sign of continuity in a relationship that is in all other senses pioneering, as the Indian conglomerate takes control of the historic British carmaker. The union between Tata and Jaguar Land Rover, which it bought from Ford in April for $2bn (£1bn), appears to be getting off to a well-oiled start. David Smith, the new permanent chief executive, believes JLR will be faster on its feet under Tata than Ford, where “financial constraints made life much more difficult.” Just how much harder was driven home less than 24 hours after Mr Smith was speaking to the Financial Times, with Ford announcing a second-quarter loss of $8.7bn and a large restructuring of its product lines.

More important to Mr Smith, however, is JLR's opportunity to think as a smaller and more agile business. "Tata wants us to be autonomous - I've got all the executive authority I need to make both the day-to-day and the long-term executive decisions without having to consult with Ratan [Tata] and Ravi [Kant, Tata Automotive's chief executive], my fellow board members. We can make decisions quickly - that's what will be most different from life at Ford . . . What we have seen of Tata is that it is a very principled organisation, with corporate social responsibility high on the agenda, but which works differently from the US or European model.

"In terms of governance, we have set up a small strategy board - Ratan, Ravi and me - and we will meet every couple of months and review progress on plans, strategies and future products." He expects plenty of ideas from Mr Tata on products - Tata's recently launched $2,000 Nano car aimed at motorising India's less well-off masses was a deeply committed, personal mission for him - and from Mr Kant on cost-effective engineering.

However, he sees no risk that their input might turn out to be intrusive and, he stresses, the day-to-day executive committee set up to run the company will be strictly JLR's - “it will not have any Tata secondees.” That said, he envisages that “there are two or three areas where it would be good to bring in their expertise,” such as cutting costs and making use of Tata's extensive information technology resources through its globe-spanning Tata Consultancy Services division, which employs more than 110,000, with 800 client companies.

Some new initiatives are already emerging, including the recruitment of 600 more engineers as well as plans to extend Jaguar's presence upwards into the £100,000-plus market. Although Mr Smith stresses that this will be a gradual process rather than any quick new model launches. Mr Tata has also expressed some interest in reviving the Jaguar-owned Daimler brand and returning Jaguar to the race tracks; but for the moment they remain very much on a wish list.

The situation is helped by Jaguar moving, albeit slowly, out of financial crisis and years of losses. Although both Jaguar and Land Rover now face much harsher market conditions, at least in Europe and North America as they confront soaring fuel prices and much tighter environmental legislation. In spite of this, Mr Smith predicts that their combined sales this year will be little changed from last year's 286,000, thanks to strong growth in new markets such as China. "Land Rover is on an improving trend while Jaguar is making great strides and getting close [to profitability]." Together they made $650m in pre-tax profit last year and $300m in this year's first quarter (the individual performances of Land Rover and Jaguar are not separated out).

After years of cuts and job losses, Mr Smith indicates that no further large-scale restructuring is in sight. He also suggests the UK components industry's fears of a big shift of sourcing to India are exaggerated. "We have a strong emphasis on the UK automotive sector. It is very important to have local supply," says Mr Smith, who is working with the Society of Motor Manufacturers and Traders and the former Ford design chief Richard Parry-Jones on ways of strengthening the UK supplier base.

"Besides, I'm also a dyed-in-the wool Midlander, and it is really important to me that the business succeeds."


Jaguar Land Rover hires Tata affiliate for IT work
Andrew Grossman, Automotive News Europe 6th August, 2008

Jaguar Land Rover will turn to its fellow Tata Group unit INCAT for two information technology services, the companies said today. INCAT will help Jaguar Land Rover move its IT applications from Ford Motor's systems to its own. INCAT also will provide support for those applications for five years. Terms of the contracts were not released.

Jaguar Land Rover, which was purchased from Ford Motor by Tata Group in June, said INCAT didn't get any help in the bidding because of its affiliation. "Recognizing that INCAT is also owned by Tata, we have been particularly sensitive to the need to treat them as we would any other vendor," said Alan Weeks, the IT transition manager for Jaguar Land Rover, in a statement. "No advantageous insight has been available to the INCAT team, who worked with us in a very professional manner throughout the research phase."

INCAT has headquarters in suburban Detroit; Luton, England; and Pune, India. Most of the work will take place in Jaguar Land Rover's British facilities and in India.


Jaguar sales rise again
Birmingham Post 7th August, 2008

Latest figures show that the luxury marque increased its sales by almost 30 per cent last month compared with July last year and that in the year to date sales are up almost 14.5 per cent. The popularity of the new XF and XK models is the principal reason for the growth and with September’s 58 registration plate due next month this may provide an additional spur to the encouraging sales figures.

However, stablemate Land Rover is not enjoying such success. Tough comparables from last year and the year before together with consumer concerns about rising fuel prices and harmful emissions have cast an air of gloom over the Solihull company. Sales were down almost 40 per cent in July compared with the same month last year while in the year to date, sales have fallen more than 14 per cent.

The latest figures from the Society of Motor Manufacturers and Traders show that just 1,764 of the 4x4s left showrooms last month. This compares with 2,863 in July 2007. The company's share of the UK market has declined from 1.62 per cent to 1.15 per cent. In the year to date, 23,629 models have been sold, compared with 27,501 at the same stage last year.

Ironically, Jaguar's share of the UK market now stands at 1.15 per cent, although it was just 0.77 per cent this time last year. In all, 1,764 cars were sold last month, compared with 1,363 in July 2007. In the year to date, 13,165 models have been snapped up, compared with 11,502 at the same stage last year. Even the resilient Mini appears to be on the wane with UK consumers. The BMW favourite sold 2,522 models last month, compared with 3,336 in July last year - a decline of 24.4 per cent.

Former JLR parent Ford, possibly looking for something to cheer itself up after its woes in the US, saw its sales increase by 8.5 per cent last month. The SMMT statistics also show that Longbridge-based MG has sold three models so far this year, despite the company not having any models in the showrooms. Bizarrely, the sales statistics also show that the Chinese-owned company had managed to sell 123 by this time last year, meaning in theory that it faces tough comparables.

Indeed, if the figures are taken at face value, it has suffered a 97.5 per cent fall in business this year. Quite where the 123 cars from last year had come from is not clear. An agreement was signed between Nanjing Automobile and a network of dealers but it was thought none ever found their way onto forecourts. The MG TF models may have been left over from the aborted start of production heralded in July last year.


3) MINI

End of the line for Mini convertible
just-auto.com 8th August, 2008

After 164,000 units produced at its plant in Oxford, England, BMW has called time on its first generation Mini convertible line. 'Job Last' was a metallic white silver Cooper S Convertible Sidewalk destined for the USA, the second-largest market for the little drop-top after Britain and Ireland.

Around 77% of total sales over the four-year production run were made in Mini's five major markets - UK and Ireland, the US, Germany, Italy and Japan. Australia and Canada were also in the top 10 and high growth rates had recently been recorded in China and Russia. "In chilly Scandinavia, almost twice as many people drive the Mini Convertible than in fair-weathered Greece; in Austria, there are at least five-times as many drivers than in sunny Portugal," Mini said.

A replacement is not imminent due to strong demand for the second generation hatchback and new Clubman 'wagon' model line. "For us, this is the end of an era", said Oxford plant director Oliver Zipse. Due to the constant rise in demand, the British plant has until further notice reserved its manufacturing capacities for the hatchback and Clubman, Mini said.

The best selling convertible was the 85kW/115bhp petrol Cooper Convertible at around 56,500 units.


4) India Watch

Nano costs could leave Tata out of pocket
Rhys Blakely in Bombay, The Times 5th August, 2008

The Nano, the world's cheapest car, is threatening to be a commercial flop as surging raw material costs scramble its low-cost business model, according to industry insiders. Analysts and rival manufacturers expect Tata, the conglomerate behind the Nano, to suffer heavy losses on the car as its promise to sell a basic model for only 100,000 rupees (£1,250) - a price calculated to tempt India's middle classes away from their motorcycles - proves unexpectedly costly.

Ratan Tata, the chairman of Tata, has admitted that he faces a dilemma. “If we pass on all costs to the consumer, it will affect demand, and if we don't, it will affect margins,” he told investors recently. The economics underpinning the Nano, which is due to go on sale this autumn, make it especially vulnerable to commodity market moves. Since Tata began to develop the Nano in 2003, raw material costs have risen from about 13 per cent to about 23 per cent of its price before taxes, according to an estimate by Global Insight, the consultancy. By contrast, the cost of raw materials account for about 7 per cent of the average American car - or about $1,600 (£815), up from about $800 five years ago.

Ian Fletcher, of Global Insight, said: “I can't see the 100,000 rupee price being maintained for more than three months, largely to let Ratan Tata keep his price promise, before the company raises it.” Potential Indian buyers are also facing interest-rate rises, which have made financing packages dearer, and increases in fuel costs, making motorbike mileage figures more attractive than the Nano's 50 miles per gallon.

Poor Nano sales may force a rethink across the industry. With oil prices at historic highs, carmakers have drawn up plans to follow Tata's lead by targeting developing markets with a new generation of cheap runabouts. Within eight years, 100million households in countries such as India and China will be able to afford cars priced under £3,000, according to Boston Consulting Group.

Whether manufacturers will be able to reap sufficient profits from ultra-cheap cars is in doubt. Hyundai Motor, the South Korean company, said last month that it had scrapped plans for a $5,000 saloon in China because the model would not be profitable. Renault-Nissan said in May that it had joined forces with Bajaj Auto, an Indian motorbike manufacturer, to sell an “ultra-low-cost” car at the Nano's price-point in India. Now, both sides are understood to doubt the project's viability.

To mitigate losses, rivals are suggesting that Tata will limit sales of the basic version of the Nano and seek to make money back by pushing upgraded models. Protests over the ownership of the land on which the Nano factory is being built have also raised doubts over whether the car will be ready on time in the volumes that Tata had planned.

Indian analysts forecast that Tata will need to produce nearly 400,000 Nanos a year to make a profit, above a planned initial capacity of 250,000. Tata has not commented on the margins that it expects to make on the Nano, saying only that the car will be profitable over the long term.

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What's Hot | News | August 2008